Brightcall Leads
Boost Conversion by offering a call at peak interest Follow up to your leads within seconds and don't give them an opportunity to search for your competitors or forget what they were up to. With Brightcall your brand appears more credible and reliable, which results in sales figures.
transcript
Introduction
00:00:00
I'm Johan Nilsson, the CEO and co-founder of Convo.AI. We draw from our experience on both the marketing and sales sides. Often, marketing teams assert that these leads are good, but salespeople frequently counter that the lead isn't quite as good. But what if both are correct?
What if it's a promising lead when a person fills in the form, yet not as valuable when the salesperson finally reaches them? A common scenario is that the salesperson may call back half an hour or an hour later, and by then, the person who filled out the form is preoccupied and unable to pick up. It's worth noting that 79% of customers end up purchasing from the company that contacts them first.
Our research uncovered a study that revealed an astonishing 391% better conversion to sales when a lead receives a call within the first minute. Yes, we understand how to generate leads. We're focused on both the cost per lead and the quality of those leads. However, the quality of these leads is significantly influenced by how promptly the salesperson calls the lead to initiate that first crucial conversation.
Demonstration
00:01:04
Now, let's take a look at a demo page we've created for our hypothetical real estate company. As I scroll around, you'll notice a phone button. This button is an essential component of our system, and it effectively catches attention. You'll also notice a compelling promise displayed - to get a call within 55 seconds.
You might question the feasibility of your salespeople responding within such a tight window, but our system makes it not only possible but generally quite effective. Let's simulate a visitor filling in their phone number. Upon clicking 'continue', our phone system initiates a phone call, contacting me as if I were the salesperson.
In this instance, my phone represents the sales agent. I receive a call from Convo.AI Leads, which I promptly answer. If you listen closely now, you'll hear the system dialing the client. As the visitor, I can even see the name of the agent, and voila - I'm now in an active phone call with the client.
As an agent, I receive whispered notifications informing me that this lead came from the Arabian Ranches project landing page and the individual wishes to schedule an appointment. Our system is capable of picking up any information provided in the form and conveying it to the agent before they initiate communication with the client.
The Transformation
00:02:11
Consider this shift in approach. Instead of the salesperson opening with, "Hi, this is Johan from Super Properties. How can I help you?" they can instead say, "Hey, this is Johan from Super Properties. I understand you were searching on Google and found our Arabian Ranches project. You're interested in scheduling an appointment to view our two-bedroom apartments there. Is that right?"
Imagine the impression this makes! A potential customer has just filled out a form, they receive an immediate call, and the agent knows exactly what they want. This is how every company should operate. It's simply astounding. Following this, they transition into the actual sales conversation.
Trust is established from the outset, and your first impression gives the customer the impression that you handle everything else equally impressively. The likelihood of closing the deal? It skyrockets.
Many companies grapple with getting their sales agents to provide feedback on lead quality. Why not simplify the process for the sales agent? After the call, as a sales agent, I receive a text message. It asks me to respond with a number to register the result of the call.
Reporting Simplified
00:03:09
Our system uses a simple numerical reporting system. One indicates that it wasn't a good lead. Two implies no follow-up is needed. Three signifies a positive lead that requires follow-up. Four stands for scheduled appointments. And five refers to an oral acceptance.
Remember, you can customize these responses to fit your specific needs. And this is a key feature of our system - everything is customizable.
For a salesperson, it's incredibly convenient. I can even be in my car between meetings, pick up a call with a lead, and after the call, receive a text message. I simply reply, "Two, no follow-up needed." and send it back.
For the marketing side, you can see all of this data in the dashboard. Where did the call originate? If you're using UTM tags, you can see not only if it came from Facebook or Google, but you can drill down to the keyword level to identify exactly where these visitors came from, what campaign they responded to, which form on Facebook they used, and so on.
You can also see which agent handled the call and their reported result. We can even send text messages to clients after the call to ask for feedback about their experience and receive that feedback directly.
Moreover, you have access to the full call recording so that the calls reported by agents as not being a good lead can be reviewed for quality assurance.
Continuous Improvement
00:04:13
If a lead is deemed subpar, it's worth revisiting the call recording. Was it genuinely a bad lead that didn't fit, necessitating adjustments in our campaigns? Or did the salesperson handle the call ineffectively?
The value of this feature is immense. Regardless of whether you're using this system for your own business or as an agency, it brings substantial benefits. We're all adept at generating leads and driving traffic, and this tool simply serves as an insurance policy. It helps you minimize lost leads and instead, amplifies your conversion rate.
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