Beyond CRMs: How Cloud Telephony Completes the Real Estate Tech Stack
Customer Relationship Management (CRM) platforms have become the backbone of modern real estate operations. From managing leads to tracking deals and nurturing long-term relationships, CRMs promise structure in an otherwise fast-moving industry. But here’s the catch: a CRM without communication is just a database. In real estate where speed, responsiveness, and personal connection decide who wins the deal cloud telephony is the missing piece that transforms CRMs from passive tools into revenue-driving engines. Let’s explore why cloud telephony is no longer optional and how it completes the real estate tech stack.